GUINNESS

BALTIMORE, MD

The Guinness retail store in its brand home in Baltimore, Maryland, has undergone a vibrant transformation. Our redesign brings a fresh, colorful energy to the space, enhancing the overall shopping experience while showcasing the iconic product assortment.

Custom wallpaper adds a lively backdrop, infusing the store with pops of color that resonate with the brand's heritage and spirit. We carefully curated these elements to ensure they complement the rich tones of Guinness products.

In addition, we crafted bespoke millwork for a dynamic t-shirt display wall, drawing attention and inviting customers to explore the unique merchandise. The display is not only functional but also serves as a delightful visual feature within the store.

The updated store also features floor-to-ceiling tiled coolers, providing an efficient and stylish way to keep the beverages at their best. This striking design element enhances the store’s aesthetic while keeping the focus on the extensive range of Guinness offerings. Overall, the reimagined retail space is a celebration of the brand, designed to create an engaging experience for all visitors.

Lead Designer for Guinness under P&P Co

Photography Credit - Guinness